Fitting the Pieces

Photo credit: https://pixabay.com/users/geralt-9301/

Throughout this blog, you will find topics that address the role technology has played in changing how communicators do their jobs. You’ll also learn how technology has changed society’s expectations of mass media. The two converge somewhere in the middle, where communicators create and curate content with an understanding that their work should meet audience needs, or risk being irrelevant.

Mass media has undergone a profound change over the past several decades. Consumers absorb news and entertainment that is always available at their fingertips, anytime, anywhere. Communicators must distribute that content across digital mediums and consider the limitations and benefits of each one.

Your plan as a communicator is to learn how to fit the pieces of convergence journalism and communication into a recognizable puzzle. The puzzle should consider how the content creator's skills and tools fit together with audience expectations and culture combine to create a final product that captures the audience’s attention and resonates with them. Each piece contains challenges and nuances that must be overcome before they fit well together. Start by learning skills like search engine optimization. Absorb the diversity around you to become more culturally aware. Write for the audience rather than to hear yourself "speak"... When the puzzle finally comes together, engagement and action happens. This, my friends, is effective communication.

Come on in - browse around to learn how all of the communications pieces fit together.