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Learn to Design

How communicators tell a story has evolved. No longer is a topic limited to a lengthy written article or broadcast news story. Make no mistake - the article is still relevant. However, to capture readers’ shorter attention spans in mobile communications environment, that article must be broken into bits that are applicable for sharing across various media platforms. Not only do communicators need to be familiar with these platforms, they need to be able to adapt their story to the appropriate medium in a meaningful, memorable way. 

Let’s look at graphic design skills as an example. The dissemination of an article or press release will take many forms. It will exist in its original habitat, of course, but also find relevance in social media, where the accompanying graphic needs to elicit engagement. Want to know a little secret? Graphic design doesn’t have to be hard. Take a look...

As a communicator, knowing basic design skills boosts credibility and marketability. In today’s evolving technological realm, graphic design is just the tip of the skills iceberg. Stop by next week when we chat about other must-have skills.